SYNERA Global Trade
Our Policies
Privacy Policy
Introduction
SYNERA Global Trade (a brand and independent division of SYNERACT Ltd, UK) is committed to protecting your personal data. We comply with the EU General Data Protection Regulation (GDPR), the UK Data Protection Act 2018 (and UK GDPR), and the Swiss Federal Act on Data Protection (FADP), which mandate high standards for data privacy and give individuals extensive rights over their personal data. This Privacy Policy explains what personal data we collect through this website, how we use and protect it, and your rights in relation to your data. By using this website, you acknowledge that your personal data will be processed as described in this Policy. If you do not agree with these practices, please do not use the site.
Data Controller and Contact Information
The data controller responsible for your personal data is SYNERACT Ltd (United Kingdom), operating under the brand SYNERA Global Trade. If you have any questions or requests regarding your personal data, you can contact us at legal@synera-global.trade. We are happy to address any concerns or exercise of rights (described below) that you may have.
Personal Data We Collect
We only collect personal data that is necessary for the operation of our website and the services we provide. This includes:
Information You Provide Directly
When you fill out forms (such as our contact form or member area registration), we collect the information you submit. This may include your name, email address, mailing address, phone number, and any message or content you choose to provide. Such data is typically collected when you request information or create a membership account on our site.
Membership Account Data
If our site offers a member-only area, we may collect additional details for account creation and authentication (e.g. username, encrypted password, membership ID). This information is used to manage your access to restricted content dedicated to members.
Communication Data
If you contact us (via email or forms), we will collect your contact details and the content of your communication in order to respond to you. We may also keep records of our correspondence.
Device and Usage Data
When you visit our website, our system and third-party analytics tools automatically collect certain technical data. This includes your IP address, browser type and version, operating system, referring site, pages viewed, date/time of access, and other usage statistics. This log and analytics data helps us understand how the site is used and improve its performance.
Cookies and Tracking Technologies
We use cookies and similar technologies to ensure the site functions properly, enhance user experience, and analyze traffic. Cookies are small text files stored on your device when visiting our site; they help websites function, improve usability, and provide information to the site owners. For detailed information on the cookies we use and your choices, please see our Cookie Policy below.
We do not collect any sensitive personal data (such as racial or ethnic origin, health information, or financial account details) through this website. We also do not knowingly collect data from children, as our site and services are intended for professionals and not directed to individuals under the age of 18.
Purpose and Use of Personal Data
We use the collected personal data only for legitimate business purposes in connection with the operation of this website and the services or information you request. Specifically, we may use your data to:
Provide and Improve Services
To enable you to use the site’s features (e.g. to log in to the member area, maintain your session, or display personalized content), and to improve the functionality and security of our website. This includes using cookies or similar technologies to remember your preferences and optimize performance.
Respond to Inquiries
To respond to your requests or questions submitted via contact forms or email, and provide you with the information or materials you have asked for.
Member Area Access
To create and manage your member account, authenticate your identity, and provide you access to member-only resources if applicable.
Communications
To send administrative information such as confirmations or important updates. With your consent (where required), we may also send you newsletters or marketing communications about SYNERA Global Trade’s updates or services; you can opt out of such communications at any time.
Analytics and Improvements
To analyze how users navigate and use our website so we can improve design, content, and overall user experience. For example, we use Google Analytics to collect aggregated site usage data (page visits, traffic patterns, etc.) to better understand our audience and improve our content.
Security and Fraud Prevention
To protect our website and users from spam, malicious activity, or unauthorized access. For instance, we deploy Google reCAPTCHA to distinguish human users from bots and prevent abuse; use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service. These measures help secure the site and are considered essential to our legitimate interest in maintaining a safe online environment.
Legal Bases for Processing
Our processing of personal data is conducted in accordance with applicable data protection laws and only where we have a valid legal basis. Under the GDPR and corresponding UK and Swiss laws, the legal bases we rely on include:
Performance of a Contract
When we provide services you have requested – for example, if you register for a member account, we must process your data to create and administer that account.
Consent
We will ask for your consent in situations where it is required. For instance, we obtain your consent for non-essential cookies (such as Google Analytics) before they are set, in compliance with ePrivacy laws. Similarly, if you sign up for an optional newsletter or marketing emails, we process your contact data based on your consent. You have the right to withdraw consent at any time (which will not affect the lawfulness of processing done prior to withdrawal).
Legitimate Interests
We may process your data where it is necessary for our legitimate interests (or those of a third party) and not overridden by your data protection rights. For example, ensuring the security of the website (using tools like reCAPTCHA), maintaining essential functionality (essential cookies, session management), and responding to inquiries are activities pursued under legitimate interests. We always consider your rights and interests and will not process personal data on this basis if our interests are outweighed by the impact on you.
Legal Obligation
In some cases we may need to process or retain certain data to comply with a legal obligation (for example, fulfilling record-keeping requirements or responding to lawful requests by public authorities).
If we ever need to process your personal data for a new purpose that is not compatible with the original purposes listed above, we will inform you and, if required, seek your consent or provide a legal justification.
Cookies and Third-Party Services
As noted, our site uses cookies and third-party services to function effectively and analyze usage. Essential cookies (such as session cookies and security cookies) are necessary for the proper functioning of the site and are set without requiring user consent, as our legitimate interest is to operate a secure and functional service. These include cookies that, for example, keep you logged in to the member area or prevent malicious attacks (e.g., the _GRECAPTCHA cookie set by Google reCAPTCHA is used to identify bots and protect the site). Essential cookies cannot be disabled via our cookie banner because they are crucial for site operation.
We also use analytics cookies provided by Google Analytics to collect anonymous statistical information about how visitors use our site. Google Analytics uses cookies (such as _ga, _gid, etc.) to recognize returning users and compile reports on website traffic. These analytics cookies help us understand which pages are most popular, how users navigate the content, and other usage patterns so we can improve our offerings. Analytics cookies are not essential and will only be set with your consent. We have configured Google Analytics to anonymize IP addresses where possible, and we do not allow Google to use or share our analytics data for their own purposes. You can opt out of Google Analytics by not consenting to it on our site, or by using Google’s opt-out tools.
Additionally, as mentioned, Google reCAPTCHA is integrated on our forms to prevent spam and abuse. This service may set a necessary cookie (_GRECAPTCHA) on your device when it runs, solely to perform its risk analysis and distinguish humans from bots. The use of reCAPTCHA on our site means that Google will collect certain hardware and software information (such as device and application data) for security purposes. This is covered by Google's Privacy Policy and Terms of Service, and by using our site you acknowledge that reCAPTCHA processing is in place to protect our legitimate interests in preventing spam.
For more details on cookies, including a list of specific cookies used and their durations, please refer to the Cookie Policy section below. There you will also find information on how you can manage your cookie preferences.
Data Sharing and Disclosure
Your personal data is treated as confidential. We do not sell your personal data to third partiesdcaf.ch. We also do not share or disclose it to external parties for their own independent marketing or other purposes without your consent. We may share personal data in these limited circumstances:
Within SYNERACT Ltd.
Your information may be accessed by authorized personnel of SYNERACT Ltd and its affiliated entities or divisions (including SYNERA Global Trade) on a need-to-know basis, in order to fulfill the purposes described (e.g., responding to an inquiry or supporting the website’s functionality). All such personnel are bound by confidentiality and data protection obligations.
Service Providers
We use trusted third-party service providers to help operate our website and services – for example, IT hosting providers, email service providers, or analytics tools (such as Google Analytics). These parties may process personal data on our behalf solely for the purposes we’ve specified and in accordance with our instructions. We ensure that any service providers handling personal data have committed to appropriate data protection measures (typically via data processing agreements). They are not permitted to use your data for any other purposes.
Legal Requirements and Protection
We may disclose personal data to governmental authorities, regulators, courts, or law enforcement if required to do so by law, or if we have a good-faith belief that such disclosure is necessary to comply with a legal obligation. Additionally, we may disclose data where necessary to establish, exercise or defend legal claims, to investigate or prevent actual or suspected illegal activities or fraud, or to protect the rights, property, or safety of our business, employees, users, or others. In such cases, we will only share the data that is reasonably required for the specific purpose and, where permissible, we will inform the affected users.
Aside from the above, we will not share your personal information with any third parties unless you have given explicit consent for us to do so. In particular, we will never make your personal data accessible to third parties for their own marketing purposes without your prior consent. We also never sell personal data, as noted. Our goal is to use your data only within SYNERACT and with necessary service partners as outlined, in order to serve you and operate this site.
International Data Transfers
SYNERA Global Trade primarily stores and processes personal data on servers located in Switzerland, the United Kingdom, and/or the European Union. These regions are all jurisdictions with strong data protection laws. Data transfers within these areas (e.g., between Switzerland and the EU, or UK and EU) are permitted as those jurisdictions have been deemed to offer adequate data protection.
If we ever need to transfer your personal data to a country outside Switzerland, the UK, or the European Economic Area (EEA) – for example, if a service provider or partner is located in the United States – we will ensure that appropriate safeguards are in place in accordance with applicable law. Such safeguards may include relying on an adequacy decision (if the destination country is recognized by the EU/Swiss authorities as having adequate protection) or implementing Standard Contractual Clauses and additional security measures with the data recipient. For instance, data collected via Google services may be processed on servers in the U.S.; in such cases, we rely on Google’s compliance with frameworks like the EU-U.S. Data Privacy Framework or equivalent safeguards to protect your information.
By providing us with your personal data or using our site, you acknowledge that your data may be transferred to and stored in servers located in Switzerland, the UK, the EU, and (where applicable) other countries, including the USA. However, any such transfer will only occur under the protections described, and we remain responsible for safeguarding your personal information.
Data Retention
We will retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including for satisfying any legal, accounting, or reporting requirements. In general:
Data you provide in contact forms or inquiries will be kept for the duration needed to process and respond to your request, and for a reasonable period thereafter in case of follow-up questions or to establish a history of communications.
Membership account data will be retained as long as your account is active. If you choose to cancel your membership or your account remains inactive for an extended period, we will delete or anonymize the associated personal data, unless we are required to keep it longer by law or legitimate interests (e.g., record-keeping).
Analytics data (e.g., Google Analytics records) is retained as per Google’s settings and our configuration, typically in aggregated form. We have set our Google Analytics data retention to an appropriate period (such as 14 months) after which user-level data is deleted. Aggregated statistics may be kept longer, but they no longer identify any individual.
Cookie data on your browser remains until the cookie expires or is deleted. For example, session cookies may last only until you close your browser, while an analytics cookie might persist for several months (see Cookie Policy for specific durations). You can clear cookies from your browser at any time to remove data sooner
When personal data is no longer needed for its original purpose or any compatible legitimate purpose, we will securely delete or anonymize it. We also periodically review the data we hold and erase or anonymize that which is no longer required. In determining retention periods, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, the purposes of processing, and applicable legal requirements (e.g., certain business records must be kept for statutory periods).
Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, destruction, or alteration. These measures include encryption of data in transit where appropriate, firewalls and access controls on our servers, and restricting access to personal data to employees and contractors on a need-to-know basis. We regularly review our security procedures to ensure they remain effective.
However, please be aware that no method of transmitting or storing data is completely secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security of information sent over the Internet. You are responsible for maintaining the security of your account credentials (if any) and for any activity under your account. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel your account has been compromised), please contact us immediately.
In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify the competent supervisory authorities without undue delay, and no later than 72 hours after becoming aware of the breach, in line with GDPR/UK law. If a breach is likely to result in a high risk to you (e.g., potential for identity theft or fraud), we will also inform you without undue delay, where required by law.
Your Rights
You have various rights regarding your personal data under GDPR, UK law, and Swiss law. Subject to certain legal conditions, these include:
Right of Access
You have the right to request confirmation of whether we are processing your personal data, and if so, to obtain a copy of the data we hold about you, as well as supplementary information about how it is used.
Right to Rectification
If any personal data we have about you is incorrect or incomplete, you have the right to have it corrected or updated without undue delay.
Right to Erasure
You have the right to request that we delete your personal data (the “right to be forgotten”) under certain circumstances – for example, if the data is no longer necessary for the purposes it was collected, or if you withdraw consent and no other legal basis exists. We will honor valid erasure requests and also instruct our processors (service providers) to delete your data, unless retention is required by law.
Right to Restrict Processing
You can ask us to suspend or limit the processing of your personal data in certain scenarios, such as while a complaint about data accuracy or our usage is being resolved.
Right to Data Portability
For data that you have provided to us and that we process by automated means based on your consent or a contract, you have the right to obtain a copy in a structured, commonly used, machine-readable format, and to have it transmitted to another data controller where technically feasible.
Right to Object
You may object, on grounds relating to your particular situation, to any processing based on our legitimate interests. If you do so, we will no longer process your personal data for those purposes unless we demonstrate compelling legitimate grounds that override your interests, or where needed for legal claims. You also have an unconditional right to object to your personal data being used for direct marketing purposes, if applicable.
Right to Withdraw Consent
If we are processing your personal data based on your consent, you have the right to withdraw that consent at any time. Once you withdraw consent, we will stop the processing concerned (assuming no other legal basis applies). Please note that withdrawal does not affect the lawfulness of processing done before the withdrawal.
Right to Lodge a Complaint
If you believe we have violated your data protection rights or applicable privacy laws, you have the right to file a complaint with a supervisory authority. You may do so in particular with the authority in the country where you reside, work, or where the issue occurred. For example, if you are in the UK you can contact the UK Information Commissioner’s Office (ICO); in Switzerland, you can contact the Federal Data Protection and Information Commissioner (FDPIC); in the EU, you can reach out to your national Data Protection Authority. We would, however, appreciate the opportunity to address your concerns directly before you approach a regulator, so please feel free to contact us first.
To exercise any of your rights, please reach out to us at legal@synera-global.trade with your specific request. We may need to verify your identity before fulfilling certain requests (for your protection). We will respond to your request as soon as possible and in any event within the timeframe required by law (generally one month, extendable if necessary). Note that some rights may be subject to limitations (for example, we might not delete data we are legally required to keep, or we might decline a request if it adversely affects others’ rights), but we will explain any such limitations in our response
Updates to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make material changes, we will post the revised policy on this page and update the “Last updated” date. We may also notify you through additional means (e.g., via email or a notice on our homepage) if the changes are significant or required by law. We encourage you to review this page periodically for the latest information on our privacy practices. Your continued use of the website after any changes indicates your acknowledgement of the updated terms.
Last updated: January 2026
Contact Information
If you have any questions or concerns about this Privacy Policy or how SYNERA Global Trade handles your personal data, please contact us at legal@synera-global.trade.
You can also reach us by mail at:
SYNERACT Ltd.
71-75 Shelton Street
Covent Garden
London, WC2H 9JQ
United Kingdom
We are committed to resolving any issues and upholding your privacy rights.
Disclaimer: By continuing to use our Site, you acknowledge that you have read and understood these Terms, including the disclaimers of liability and regulatory status. Thank you for visiting SYNERA Global Trade’s website and observing these Terms of Use.